Formats
CEO video messages and leadership updates
Produced for your teams, in the leader’s own voice or a directed one. One message becomes audio, captioned video and a vertical cut.
- Audio
- Captioned video
- Vertical cut
- Language versions
When the message has to come from the top.
Results, a reorganisation, a new strategy, a thank-you after a hard quarter. Some messages lose their weight when they arrive as an email from the comms team.
A leadership update puts the leader’s voice, and often their face, on the message, at a length people finish on a phone.
Used for
- Quarterly results and strategy updates
- Reorganisations and change announcements
- A thank-you after a launch or a hard period
- A first message from a new CEO or country lead
Example
Example: a Monday update.
The briefBefore the week starts, the CEO wants to share three things: the quarter’s priorities, a new site opening and a thank-you to the night shift.
Illustrative example for a fictional company, the same one as in the demo on the home page.
What was delivered
Audio master
For the intranet and podcast apps, mixed for phones.
Captioned 16:9 video
For the town hall screen and the intranet, readable with the sound off.
9:16 vertical cut
Just the thank-you, for phones and break-room screens.
The sign-off in other languages
Agreed around the audience. In the demo, six.
Then the voice is directed.
The script is marked for the ear: a pause where the listener needs a beat, the key word last. One line, three intentions:
- Thanking the teamsWarm. Soft voice, a smile.
- Sharing the resultsCorporate. Lower, closed phrasing.
- Announcing a launchEnergetic. Bright, lively pace.
Your part
What we start from.
A script or a few bullet points
We shape it for the ear before anyone records.
A recording the leader already made
We clean it, edit it and caption it.
A short slot in the leader’s diary
In the studio or remotely, with a session guide so the time is used well.
Timing
You get a timeline with the quote, before you commit to anything.
Languages
The sign-off, or the whole message, in every language and accent your teams need, voiced by real talent. The demo’s sign-off runs in English, Spanish, French, German, Portuguese and Italian.
Confidential information
Leadership messages often go out before the news is public. We agree confidentiality, who sees the materials and how files are delivered before the brief is shared.
- Confidentiality agreed before the brief is shared
- Private delivery of every file
- No piece shown as a sample without written permission
What you can hold us to
Checked before it reaches your teams.
Standards we apply to every piece, and the commitments we make before you send anything.
- Know how it’s made
We tell you whether each piece uses an AI voice or a human one.
- Reviewed before delivery
Nothing reaches your teams until you approve it.
- Confidential from the start
We agree confidentiality, access to materials and private delivery with you before we start.
Delivery standards
- Consistent loudness
- −16 LUFS for podcast platforms, true peak ≤ −1 dBTP, so episodes don’t jump in volume.
- A master you can reuse
- WAV 48 kHz / 24-bit for future edits and versions.
- Captions for recorded media
- Following WCAG 2.2, criterion 1.2.2, for people watching without sound.
- Checked before delivery
- Technical, listening and script checks on every piece.
Questions
Before you get in touch.
Can our CEO’s own voice be used?
Yes. We record them in the studio or remotely with a session guide. A synthetic version of anyone’s voice is only made with their written consent.
How long should a CEO video message be?
Long enough for one idea, short enough to finish on a phone. We agree the length with the script; when there is more to say, a short series works better than one long piece.
Do we need to film in the office?
Not always. Audio and many video updates can be recorded remotely. When the setting is part of the message, we plan a short shoot there.
The leader’s voice or a professional voice?
Personal messages usually work best in the leader’s own voice. Recurring updates can use a directed AI or professional voice. We recommend an approach per project and tell you how every piece is made.
How do you handle confidential information?
Results and reorganisations are often shared internally before they are public. We agree confidentiality, access to materials and private delivery with you before the brief is shared.
Keep reading
Related
- FormatMultilingual internal commsOne message, versioned for each team in its own language: voice, captions and on-screen text, checked before anything is sent.
- FormatInternal videoEmployee stories, announcements and explainers, shaped into video for the intranet, the meeting-room screen and the phone.
- GuideCEO video message examplesSeven occasions when a CEO message works, an opening line that works for each, and the mistake to avoid.
- Working togetherHow it worksFour steps, one contact person and nothing delivered without your review.
What’s your next message?
Tell us who it’s for, what you need to communicate and when you need it. We’ll come back with the approach and the scope.
Start a project