Guides
Guides to internal communications
Practical answers to the questions teams ask about internal communications, audio and video.
Answers to the questions people actually ask.
These guides answer common questions on planning, leadership, safety briefings, onboarding and production. They are short and practical.
Each one links to the services that can do the work if you would rather not.
Strategy and planning
- Internal communications strategy
- Internal communications best practices
- Internal communications audit: how to run one
- Internal communications calendar template
- Internal communications KPIs
- Internal communication channels and metrics
- Internal communications platforms compared
- Internal communications trends for 2026
- Employee listening: how to hear what staff think
- Employee engagement survey communication
Leaders and meetings
- Leadership communication: how leaders speak to employees
- Executive communications: a practical guide
- Change communication: a practical guide
- All-hands meeting guide: plan, run and follow up
- How to run a town hall meeting
- CEO video message examples
- CEO welcome message examples for new employees
- How to script a CEO video
- CEO podcast guide: how a leader can host an internal podcast
Questions
Before you get in touch.
Are the guides free to use?
Yes. Read them, share them and adapt the ideas.
Can you help with something not covered?
Yes. Tell us what you need and we will say what fits.
How often are guides updated?
Each shows its date and is revised when practice changes.
What’s your next message?
Tell us who it’s for, what you need to communicate and when you need it. We’ll come back with the approach and the scope.
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