Moment
Rebrand launch video for employees
A way to introduce a new name, look or purpose to employees before the public sees it, so they can explain it.
Rebrand launch video for employees: the first week.
Employees are the first audience for a rebrand. They answer questions from friends and customers. A good internal launch gives them the reasons and the language.
We explain the thinking, show the new identity and give simple talking points.
Typical uses
- A reveal for staff before the public launch
- An explainer on why the brand changed
- A guide to using the new identity
- A talking points pack for managers
What changes how it should land.
- ReasonsThe business reason, not only the design story.
- RevealStaff see it first, in a considered way.
- PracticalWhat changes in email signatures, templates and workflows.
- EmbargoAgreed access and release time.
How it works
From your brief to delivered files.
You send the brief
Audience, message and the source material you already have. We ask only what the piece needs.
We direct and produce
Script, voice or on-screen talent, edit and versions, checked against your brief before anything reaches you.
You receive the files
Delivered privately in the formats your channels need, with captions and every language version agreed.
What you can hold us to
Checked before it reaches your teams.
Standards we apply to every piece, and the commitments we make before you send anything.
- Know how it’s made
We tell you whether each piece uses an AI voice or a human one.
- Reviewed before delivery
Nothing reaches your teams until you approve it.
- Confidential from the start
We agree confidentiality, access to materials and private delivery with you before we start.
Delivery standards
- Consistent loudness
- −16 LUFS for podcast platforms, true peak ≤ −1 dBTP, so episodes don’t jump in volume.
- A master you can reuse
- WAV 48 kHz / 24-bit for future edits and versions.
- Captions for recorded media
- Following WCAG 2.2, criterion 1.2.2, for people watching without sound.
- Checked before delivery
- Technical, listening and script checks on every piece.
Questions
Before you get in touch.
Do you design the brand?
No. We communicate it.
Can launch be global?
Yes, with versions for each region released together.
What if some staff disagree?
We recommend a route for questions and feedback.
Keep reading
Related
- ServiceCompany values videoA video that brings the company's values to life with real behaviours and colleagues, not slogans.
- MomentInternal product launch videoBrief employees on a new product before customers see it, so everyone can explain it and nobody learns it from a press release.
- ServiceAnnouncement videoShort videos for company announcements: a hire, a launch, a policy change or a result, made quickly and said well.
- TeamVideo and audio for marketing and brand teamsInternal content that keeps brand and voice consistent: launches explained to staff first, guidelines made watchable.
What’s your next message?
Tell us who it’s for, what you need to communicate and when you need it. We’ll come back with the approach and the scope.
Start a project