Start with what the leader must achieve.
Executive communication is a tool for direction, trust and alignment. Name the three things leaders need employees to understand this year, and plan around them.
Choose formats a leader can sustain.
A short monthly video, a quarterly all-hands and a regular audio note can carry most needs. Choose what the leader is comfortable doing every month.
Scripts help, but the leader's own words matter most.
Give leaders support.
A writer, a producer and a simple approval path keep quality high without slowing news down.
Review what landed every quarter and adjust.
