Moment
Reorganization announcement video
A clear message that explains a new structure, why it is happening and who to ask, delivered by the person accountable.
Reorganization announcement video: the first week.
A reorganization changes reporting lines and daily work. People want to know what it means for them before they read the new chart.
A leader's message plus a manager pack gives the same facts to everyone and lets managers answer local questions.
Typical uses
- A CEO message explaining the new structure
- A manager briefing with likely questions
- A recorded Q&A after the announcement
- A series of updates over the first month
What changes how it should land.
- Why firstThe reason before the chart.
- What it meansConcrete examples for common roles.
- QuestionsA route for questions and a date for answers.
- RhythmUpdates on a schedule people can count on.
How it works
From your brief to delivered files.
You send the brief
Audience, message and the source material you already have. We ask only what the piece needs.
We direct and produce
Script, voice or on-screen talent, edit and versions, checked against your brief before anything reaches you.
You receive the files
Delivered privately in the formats your channels need, with captions and every language version agreed.
What you can hold us to
Checked before it reaches your teams.
Standards we apply to every piece, and the commitments we make before you send anything.
- Know how it’s made
We tell you whether each piece uses an AI voice or a human one.
- Reviewed before delivery
Nothing reaches your teams until you approve it.
- Confidential from the start
We agree confidentiality, access to materials and private delivery with you before we start.
Delivery standards
- Consistent loudness
- −16 LUFS for podcast platforms, true peak ≤ −1 dBTP, so episodes don’t jump in volume.
- A master you can reuse
- WAV 48 kHz / 24-bit for future edits and versions.
- Captions for recorded media
- Following WCAG 2.2, criterion 1.2.2, for people watching without sound.
- Checked before delivery
- Technical, listening and script checks on every piece.
Questions
Before you get in touch.
Do you design the new structure?
No. We communicate the decision.
How soon can a message be ready?
It depends on approvals. We plan a fast path when the date is fixed.
Can managers get a briefing first?
Yes, and we recommend it. Managers should never hear second-hand.
Keep reading
Related
- ServiceChange communication videoVideo and audio that explain a change, why it is happening and what happens next, in the leader's voice.
- ServiceExecutive communications videoVideo and audio for the senior leaders who speak to the whole company, written and directed with their communications lead.
- ServiceAsk me anything videoA leader answers questions collected from employees, recorded as a short video or audio so everyone gets the answers.
- ServiceAnnouncement videoShort videos for company announcements: a hire, a launch, a policy change or a result, made quickly and said well.
What’s your next message?
Tell us who it’s for, what you need to communicate and when you need it. We’ll come back with the approach and the scope.
Start a project